Nutrition/Diet Services

Most of our clients begin their time with us untrained, i.e. unadapted to physical activity and specifically strength training, and are interested in losing body fat. Our main goal as trainers and coaches it to help our clients meet these goals.
Week 0: Back
Most of the time, we advise our clients to not worry about fat loss right away. The goal of our initial program design is to develop strong and healthy athletes, either to become better at their respective sport or just live healthier, more active day to day lives. For the untrained individual, a fair to large amount of muscle gain is the side effect of getting stronger. Many people consider this a bad thing, that 'big and bulky' muscles will slow them down or adversely affect people's perceptions of them. We still have the proverbial hard-gainers and skinny guys interested in gaining weight, but the vast majority of our clients are interested in fat loss.

Week 0: Front
What these people find as they train with us is that the ideal they saw in some fitness magazine or celebrity on television changes; they begin to accept their bodies for what they are and for the feats they become capable of doing. We have guys and girls who get their first pull up or squat a multiple of bodyweight for a set of 5 and they are hooked for life. They don't care about television, movies, or what they once perceived society at large's physical ideal was. Yes, even our female clients are impressed with themselves and like their physical bodies more after a bit of functional mass is added.
Week 4: Front
The positives of this are increased confidence, not only through respecting and appreciating ones physical features more, but successfully lifting a heavy weight or completing a tough conditioning workout are not easy things. Doing these things on a repetitive basis reveals what one is truly capable of teaches the art of giving new, difficult things a solid attempt.
Week 4: Side
After people become accustomed to our training methods, which are very effective, build some muscle, get stronger, and physically capable, then we recommend people pursue fat loss, if that is still their goal. Many peoples body composition improves to the point where they will not intentionally need to diet or move to a fat loss program. That added muscle literally turns the body into a calorie burning furnace that when combined with proper nutrition, will burn fat at a phenomenal rate.
Week 4: Back
Depending on a client's physical condition when coming to us for the first time, small scale changes may be all that is necessary to start on the path to leanness, i.e. eliminating soft drinks and refined sugars. Other times, we may simply provide a client with an acceptable foods list, that they can eat all they want of, and allow them a couple 'cheat meals' a week so that they can enjoy social gatherings without have to be preoccupied with packing and preparing meals.
Week 6: Front and Leg
In more drastic cases, such as getting ready to go on a vacation or trying to lean out for another special occasion, we can implement a full scale, meals planned, food weighed and measured diet. Usually, fat loss does not require this type of planning, but the option is available.
Week 8: Front
In the end, our clients are happy with the results. Out training systems may not be easy, and our clients get out of their training what is put into it, but it is not the most difficult thing in the world and attainable to anyone willing to put in a little effort.
Week 8: Side
Our goal as trainers and coaches is to push you enough to get the results you desire. Whether the goal is fat loss, muscle gain, or simply to live a healthier, more enjoyable life, we can get you started and help you along the path to getting what you want out of your body and training.
Week 8: Back
These pictures show an 8 week fat loss phase. After taking some time to get strong and build some muscle while not worrying about the definition of one's abdominals, fat loss is a rather quick process, within reach of anyone.